There’s something about selling health and beauty products that brings you a lot closer to the personal lives of strangers than you’d often like to be. If you’re anything like me, you’ll have ambled through the supermarket or the drugstore, eying up strange things like teething powders, feminine wipes and facial hair removers that seem to be made out of fine grade sandpaper and wondered idly who actually buys these things.
I know! I know who buys them, and who uses them, and there’s something horribly wrong about selling products that promise to banish embarrassing odours to one of your colleagues. Ahem.
Hair dye for men was one I always used to laugh at. Hair dye for men comes in boxes with gruffly refined chaps on the box, the same guys who pose for male order catalogues in bathrobes and those pyjamas that look a little (but not much) like karate suits. I presume the concept behind this kind of nightwear for men is that if you’re a lucky girl, your fella will ninja his way into the bedroom and then thrill you with all manner of Jet Li-inspired high jinks. Bizarrely, the men that buy male hair dye all look as if they might own a pair of said PJs. If you don’t believe me, look here.
Apparently hair dye for men isn’t designed to draw attention to your hair (unlike its feminine counterpart): its intention is to make you look your ‘natural best’. I don’t believe this at all. I had a guy in his sixties last week with SIX boxes of a shade of blonde never seen in nature – there was a slight hint of apricot in it. My customer had obviously used it before, and his hair was clearly very white underneath, and the overall effect was oddly chalky. I was impressed with his attempts to stockpile it although I did wish I could tell him he’s look a lot better if he didn’t bother. Blonde on men is a weird concept – over the age of about twenty-five I find it oddly disturbing; you only have to look at Boris Johnson or Jimmy Saville to see what I mean. There’s something really creepy about it. Apparently Hollywood dislikes blonde men and often casts them as muggers and murderers. I went hunting around to try and find more facts to back this up but suddenly found myself on a white supremacy forum. Inevitably the commenters there were terribly confused although one did point out that ‘without blonde men there wouldn’t be any blonde women.’ Bless.
Oh dear, I’ve rambled off at a tangent. What we were talking about? Oh yes, hair dye for men. It’s not just for head hair, you know – you can get it for your ‘tache and sidies, too although having seen Tom Jones of the cover of the Guardian’s Weekend magazine a few weeks ago I have no idea why anyone would want to do this to themselves because it just looks strange. And if you think it looks strange on celebrities – who, let’s face it, mostly seem to derive great pleasure from making themselves look as mutated and alien as possible – imagine how very peculiar it looks on a 5’2″ old man who dresses like a farmer who’s come up to town for a day trip. I just hope he had the sense to check out the Just For Men FAQs beforehand. (Q: Can I perm my hair whilst using Just For Men? A: Yes, just wait seven days after colouring).
And if you think hair dye for men is weird, what about Grecian? I always thought it was just another hair colour for men, but not so! The images on the box suggest a graceful transformation from distinguished grey back to a truly virile dark brown – but it’s not a dye, honest! You have to comb it through the hair every night. I know this because my colleague (yes, the one who bought the vagina wash, if you must know) told me she had to do it to her husband, for a whole fifteen minutes at a time. I have no idea how this stuff works (the box weaves alchemical yarns about restoring melanin but it sounds a bit hokey to me) but I feel a clue lies in the strict instructions not to wash your hair too often. This stuff isn’t hair dye – it’s hair PAINT!
Phew. I’m glad I’m not a man. For lots of reasons, obviously, but mostly because dyeing your hair is OK if you’re a girl, whereas unless you’re a bloke who’s teenage emo there will never ever be anything OK about it at all.